"Right now, the greatest source of bloodshed and suffering on earth stems from human demand for animal products. Without consumer demand, animal exploiting industries will fade away and be replaced by kinder, more sustainable, plant-based ones. Industries that are more aligned with our values as compassionate, thoughtful people. By making vegan choices, we empower ourselves to be active participants in creating a kinder, more just and peaceful world. The kind of world we say we value and desire. I realize we may not be able to prevent all the senseless violence on earth, but shouldn’t we prevent what we can? Particularly when it involves so little effort on our part? Choosing plant-based foods over animal-based ones is such a simple act, yet has enormous, far-reaching benefits for other animals, people and our earth. In a chaotic society that often leaves us feeling disempowered and helpless, it’s good to know we actually can make a difference - starting with our very next meal."